Decisions and opinions driven from access to information open channels to development that were previously inaccessible – whether itu2019s online education or e-commerce or access to ideas and schemes that can enable growth.
This makes Dreaming Big in life a lot more affordable across lower income groups.
And with information readily available online, the next 500 million Indians are turning to Internet as a necessary commodity. A commodity that holds a lot of potential to help them improve their quality of life.
This demand for internet is sowing seeds to a different kind of a revolutionu2026
Do You Remember The Time When The u2018Sachet Revolutionu2019 Gripped India
When The Lower Income Households Started Getting Access To u2018Previously In-Accessible, Expensive Consumer Brandsu2019, Via Sachets? The Sachet Concept Introduced These Brands At Lower Prices, Albeit At Lower Unit Quantities.u00a0
Now imagine Internet being made available in sachets, or Wi-Fi coupons.
This is a concept that PM WANI and AJNAu00a0 are introducing the next 500 million Indians to.
And early signs of a change in their quality of lives are already becoming visibleu2026
This is a new wave of digital empowerment that is giving rise to a new form of internet economy.
This economy is enabling shopkeepers become digital entrepreneurs, while providing affordable internet access across low-income households.
In 2019, it was observed that a 10% increase in internet traffic led to au00a03.3% increase in GDP. Now just imagine the kind of impact disruptive tech can create by tapping the potential across the next 500 million Indians.